Master in Business Administration-Prospectus September 2021-October 2022

M a s t e r i n B u s i n e s s A d m i n i s t r a t i o n 11 Courses Description Human Resource Management and Organisational Behaviour This course covers the most important issues, problems and practices of modern human resources management. It addresses concepts and theories from a variety of disciplines, such as psychology, sociology, social psychology, anthropology and political. The students will develop among others, interpersonal and communication skills, as well as decision making skills. It is expected that participants will have a deeper understanding of both their own behaviour and that of other people in the business environment. Marketing Management Marketing Management is designed to give students a comprehensive and rigorous introduction to the theory and applications of modern marketing and to offer students the opportunity to practice various marketing techniques and tools. Participants gain knowledge about marketing theories, principles, strategies and concepts and how they are applied. The course covers topics such as marketing plans/strategies, marketing research, segmentation, targeting, positioning, product concept, pricing, distribution and promotion. FIRST TERM