MIM MBA Prospectus

12 M a s t e r i n B u s i n e s s A d m i n i s t r a t i o n Marketing Management The main objective of this course is to give a comprehensive and rigorous introduction to the theory and applications of modern marketing. The course includes topics such as the critical role of marketing in organisations and society, strategic marketing, buyer behaviour, market segmentation, product life cycle, pricing, distribution and promotion decisions, and organising, implementing and controlling the marketing effort. Quantitative Methods for Business Through this course students will familiarize themselves with all stages of the statistical procedure through collection, organization, analysis but also inference (drawing of conclusions) so that they can plan and execute a statistical research but also critically evaluate statistical researches performed by others. Financial Accounting The course explains the main principles of accounting, including the accounting equation and the double entry system and exposes students to financial statements (i.e. Income Statement, Balance Sheet) and to post Trial Balance adjustments and the completion of the accounting cycle. The course helps students understand the nature and the accounts of a merchandising business and the purpose of ratio analysis. Personal Development The main objective of this course is to provide students with an understanding of the modern principles that lead to business leadership. Through the course, students will develop self-concept, get on the fast track to achieving their goals and learn how to deal with time and productivity wasters.