European Cultural Heritage Strategy for the 21 st century „ Page 63 „ “Pass Culture Sport” for 15-30 year-olds: booklet valid for 9 entries to sites in the Pays de la Loire Region (France) www.pack15-30.fr/?id=18 „ Culture cheques - HEREIN (Slovak Republic) www.kulturnepoukazy.sk/kp16/ „ Television programme Het Klokhuis on UNESCOWorld Heritage (Netherlands) www.hetklokhuis.nl/ Recommendation K3 Encourage creativity to capture the attention of the heritage audience Examples of action „ National Year of Cultural Heritage 2013 - HEREIN (Estonia) www.parandiaasta.ee/en „ “Schools in the manor” - HEREIN (Estonia) http://koolielu.ee/waramu/view/1-7da1a016-1e4e-4ea9-921a-705ce97f40c4 „ An interactive research and conservation project of the Retable of the High Altar of the St Nicholas Church, Talinn - HEREIN (Estonia) http://nigulistemuuseum.ekm.ee/en/on-view/on-view/rode-altarpiece-in-close-up/ „ “La nuit des pêcheries”, by the “Territoires imaginaires” association on the Atlantic Coast (France) http://territoires-imaginaires.fr/ „ Anatomy of Islands, Island of Vis (Croatia) www.anatomija-otoka.com/ „ Xarkis festival (Cyprus) www.xarkis.org „ Adopt a monument (Europe) several sites, for example: www.archaeologyscotland.org.uk/our-projects/adopt-monument Recommendation K4 Provide optimum training for non-professional players and for professionals from other sectors with a connection to heritage Examples of action „ Training for guides organised by the European Charter of Cistercian Abbeys and Sites network (Europe) www.cister.net/?lang=en „ The “Europe Tour” initiative on empowering rural areas to harvest the potential of cultural tourism which seeks to improve the professional qualifications of stakeholders in the cultural aspects of rural tourism (Europe) www.europetour.tips/ „ Theme day, analysis of a village, e.g. the activities of the Architecture, Urban Planning and Environ- ment Councils (CAUE) (France) www.fncaue.com/ „ Training module on agritourism and the role of heritage in rural visitor accommodation www.forum-synergies.eu/bdf_motcle-dossier-14_fr.html „ Restoration Training for craftsmen (Ausbildung von Handwerkern zu “Restauratoren im Handwerk”) (Germany) www.restaurator-im-Handwerk.de