European Cultural Heritage Strategy for the 21 st century „ Page 45 Appendix A Evaluation procedure and use of indicators for an integrated approach to heritage Bojan Radej, Slovenian Evaluation Society, Ljubljana Jelka Pirkovič, Ljubljana he strategy addresses the concept of heritage management in accordance with three components: the “social” component (S), the “territorial and economic development” component (D) and the “knowledge and education” component (K), comprising a tailored evaluation system. Although this subdivision may T be slightly arbitrary, these three components can be seen as three key and independent aspects of heritage management as they cover three very distinctive aspects of heritage. They are driven by a unique underly- ing rationale and accordingly pursue largely independent, fundamental objectives. They also operate with autonomous intervention logics (how to achieve goals), and thus with independent approaches to heritage management. — The “social” component relates to the alignment of heritage activities with the European values relating to the recognition of multiple identities and cultural diversity. The social priority of heritage is made opera- tional by promoting diversity, empowering heritage communities and fostering participatory governance. — The “territorial and economic development” component is concerned with enhancing heritage-led sustainable territorial and economic development. The main drivers in this regard are the local economies based on endogenous potential, tourism and employment in which heritage concerns are incorporated. — The “knowledge and education” component covers concerns relating to education, research and life- long training for and with heritage. Creating heritage centres of knowledge and devising new education and research programmes are among the main drivers of this third component of heritage management. — If heritage is managed separately (or vertically) under these three components without any overlap, the results will also be separate and non-integrated. While vertical concerns in heritage management are justifiable and reasonable, they fail to offer any understanding of the important horizontal aspects of heritage development. For example, education has a strong impact on the potential for development and societal trends, and vice versa. Consequently, the three components of heritage management must be conceptual- ised in such a way as to take account of their areas of convergence. This is a prerequisite if we are to achieve consistent, sustainable and territorially and socially cohesive results. Accordingly, the components set out in this way together with their interfaces underline the needs and effects of intersectoral heritage management. — There are four main interfaces to be considered in conceptualising heritage management: between S and D, between D and K, between K and S and between S, D and K. — The horizontal interface between S and D covers the new approaches to the governance of heritage concerns at the intersection between ensuring greater democracy, participation, empowerment of the ap- proach to heritage, and enhancement of economic heritage-related opportunities. These two components overlap in sustainable territorial development and in innovative economic and financial models which are appropriate for heritage and which must be based on activation of the local potential for promoting local needs.

RkJQdWJsaXNoZXIy MzU4MTg0