European Cultural Heritage Strategy for the 21 st century „ Page 35 experience. Achieving this demanding objective presupposes a dialogue between the heritage world, the guarantor of the respect it is due, and the world of contemporary creation (cinema, music, literature, new technologies, design, computer games, etc.). Moreover, heritage itself is a source of scientific and technical innovation to be highlighted among the general public. Relevant challenges K1 K2 K3 K4 Interfaces Courses of action „ Highlight the interrelations between heritage and state-of-the art technologies in the fields of archaeology, conservation and restoration „ Showcase heritage at cultural or tourist events „ Devise interactive tools to raise awareness or encourage knowledge „ Encourage the creation of games focusing on heritage and its values „ Organise multidisciplinary events (live entertainment, street art, visual arts, etc.) based on and expressing the heritage value of a site. Target audience: local, regional, national Example of action „ Anatomy of Islands, Vis (Croatia) www.anatomija-otoka.com/ Recommendation K4 Provide optimum training for non-professional players and for professionals from other sectors with a connection to heritage Many people, while not themselves fully-fledged heritage professionals, are involved, sometimes indirectly, in the cultural heritage sector: owners, seasonal workers, trainees, voluntary helpers and professionals from other sectors (accommodation, tourism, agritourism, communication, banking, insurance and other cultural fields, and also the emergency services when disasters strike, etc.). It is important to raise the heritage aware- ness of these people and teach them the fundamentals by putting things in context or providing coaching. Such work could be part of the role of the professionals. Relevant challenges K1 K2 K3 K4 K5 Interfaces Courses of action „ Organise training/initiation sessions - incentives for local guides, seasonal workers, trainees, service providers „ Develop sessions introducing the basics of identifying and assessing local heritage „ Introduce awareness-raising sessions for heritage owners „ Get professionals involved in passing on knowledge and skills „ Encourage heritage discovery with professionals „ Support mentoring of non-professionals by professionals „ Incorporate heritage and its specific features in emergency response plans Target audience: local, regional, national