European Cultural Heritage Strategy for the 21 st century „ Page 32 „ Organise a visitor tour in a sensitive area „ Involve local stakeholders and residents in the establishment of innovative facilities Target audience: local, regional Examples of action „ Facsimile reconstitution of caves (Chauvet, Lascaux, Altamira) Chauvet http://en.cavernedupontdarc.fr/ Lascaux www.lascaux.culture.fr/ Altamira http://en.museodealtamira.mcu.es/Prehistoria_y_Arte/la_cueva.html Recommendation D10 Use the cultural heritage as a means of giving the region a distinctive character and making it more attractive and better known While cultural products recognised as heritage are influenced by the places and regions in which they are found, they are also a distinctive, and often long-lasting feature of those places, thereby contributing to the character of a region. Heritage, both tangible and intangible, is thus an asset for a region’s social and economic appeal and reputation, the effects of which will be amplified when combined with other factors. Relevant challenges D1 D2 D3 D4 D5 D6 Interfaces K2 K3 K6 Courses of action „ Identify a region’s assets, including heritage in all its diversity „ Conduct a critical and future-oriented analysis incorporating the contribution and intellectual support of the heritage sector „ Retain or relocate traditional economic activities „ Showcase the lasting qualities of heritage (use of local resources, local supply and distribution systems, etc.) „ Promote ethical branding (image management with due regard for heritage) „ Draw up a territorial management charter which takes heritage into account Target audience: local, regional Examples of action „ Leader projects (EU): Local action groups (GAL) www.europe-centre.eu/fr/42/Le_programme_LEADER.html „ Council of Europe Local Development Pilot Projects (LDPP) www.coe.int/t/dg4/cultureheritage/cooperation/SEE/LDPP/default_en.asp Recommendation D11 Develop newmanagement models to ensure that heritage benefits from the economic spinoffs that it generates Heritage is a key component of the attractiveness of a region for its inhabitants, economic players and tourists. All too often, it is seen as a drain on public budgets without taking into account its indirect positive effects on real estate, and the economic and social development of the area. Newmanagement models must enable heritage to benefit, at least in part, from the added value it generates. This funding should, as a matter of priority, be used for conservation purposes.