European Cultural Heritage Strategy for the 21 st century „ Page 20 Relevant challenges S2 S4 S6 S8 Interfaces D1 D3 K1 K3 Courses of action „ Organise discovery visits run by local inhabitants and heritage professionals: to neighbourhoods, villages, towns, craft workshops, museums, libraries, etc. „ Encourage demonstrations by local craftworkers to discover and promote local skills and know-how „ Organise events incorporating aspects of the vernacular heritage (bakers’ ovens, oil mills, steam engines, local museums, music, dance, legends, traditions, etc.) „ Sound out social demand to identify people’s expectations, interests, likes and dislikes (young people, pensioners, newcomers, etc.) „ Increase awareness of digital tools for heritage promotion and sharing „ Introduce a publications policy: booklets, brochures, scientific works „ Produce audiovisual and digital programmes involving the population: television and radio pro- grammes, sharing of projects online or competitions (press, etc.) to encourage active citizen partici- pation „ Develop participatory heritage identification projects and development projects incorporating heritage Target audience: local Example of action „ “SOS Patrimoine”: thematic factsheets produced by the Walloon Rural Foundation, useful for all citizens involved in the preservation of a heritage item (Belgium, Wallonia) www.frw.be Recommendation S2 Make heritage more accessible Accessibility to heritage, be it remote or on site, is an added value and a purpose for our heritage which is a common good. In its various forms, tangible and virtual, physical and cognitive, it can be used to appeal to a range of human perceptions. This quest goes hand in hand with respect for people’s diversity and their interpretations of the proposals put to them. It must be based on thorough knowledge of the potential target groups and their needs and show rigour and creativity in order to attract and broaden the audience and get them actively involved. A broad spectrum of methods and techniques is available for developing the heritage experience, and mechanisms involve both human participation and augmented reality. Digital tools and networks - particularly the internet - offer unprecedented possibilities for new access paths encouraging interactivity. Heritage, which illustrates the creative genius of humankind through the ages, is also a source of creativity. Opening up the heritage makes access to it easier and the goal is achieved when a group of people develop a relationship of familiarity with a shared heritage. Relevant challenges S1 S2 S5 S7 Interfaces D1 D3 K1 K3 Courses of action „ Carry out improvements to enhance site safety and to enable, as far as possible, access by visitors with physical or sensory disabilities „ Carry out analyses and, in the light of these, improve signage „ Devise presentation wording and methods from an ethical perspective to respond to the diversity of the target audiences and their interpretations of the heritage