European Cultural Heritage Strategy for the 21 st century „ Page 19 Chapter 6 Content and implementation ach component is linked to a series of challenges, some of which overlap with one or both of the other components. A number of recommendations have been formulated to address these challenges. It will be for each State to implement these recommendations in line with its priorities, means and resources. E — Each recommendation is broken down into proposed courses of action in the form of suggestions, illustrated, by way of example, by actions already carried out in certain States (see Appendix B for more infor- mation on these). 6.1 THE“SOCIAL COMPONENT” (S) The “social component” (S) focuses on the relationship between heritage and societies, citizenship, the trans- mission and sharing of democratic values through participatory governance, and good governance through participatory management. Challenges S1. Living in peace S2. Improving quality of life S3. Contributing to people’s well-being and good health S4. Preserving the collective memory S5. Establishing good governance S6. Promoting participatory management S7. Optimising implementation of the conventions S8. Promoting an inclusive approach to heritage Recommendations Recommendation S1 Encourage the involvement of citizens and local authorities in capitalising on their everyday heritage The heritage around us, in all its diverse forms, both tangible and intangible, directly concerns citizens of all ages, long-standing residents and newcomers alike, for it is part of our everyday environment. The individ- ual or collective involvement of citizens is the result of a process that goes from awareness raising to active participation in projects implemented by local authorities and associations to identify, interpret, study and promote the heritage. This participatory approach to heritage promotion relies on various approaches and mediums, from the most traditional to the most innovative. It requires enhanced awareness of social expec- tations and contributes on a broader level to participatory democracy.